Your
community is on
Social Media

Your
Organization
should be too

Steps in building an impactful Social Media Strategy

01

Setting up the correct Social Media accounts

Identify what Social Media accounts your organization should be on by asking these questions.

Where is your community?
What is the demographic of your community?
What are your social media goals?
What type of devices does your community use (smartphones, tablets, desktops, etc.)?

02

Create a consistent brand

A consistent brand across all your marketing channels including Social Media accounts and your website makes your organization recognizable and defined.

Make sure your logo is on everything.
Use the same font and colors on all graphics.
Have social media headers consistent with your brand and website.

03

Post Relevant content

Identify content that your community needs and post it in a timely manner. Below are some content ideas

Behind-the-scenes activities
Safety tips
Events & activities
The department history
Members of the department

PIO Website - Graphics Example (1)_edited.png

Social Media Support

Starting at $200
per month

Custom social media support and graphic design based on your department's needs and goals.

*** Photography, logo, & information provided by the Organization

Custom Graphics

Starting at $250

10 custom graphics created for Instagram (1 x 1) which can also be used on Facebook and Twitter.
The client determines the topics.
Graphics can be used multiple times.

*** Photography, logo, & information provided by the Organization

Social Media Starter Package

Starting at $500

Brand creation & Identification.
Branding Board Creation.
3 custom Social Media Headers.
Account setup and planning support.
10 Custom Graphics to start the account.

*** Photography, logo, & information provided by the Organization

Learn More

FAQ

your questions answered

how do i know what platform to use?

If you are not sure what platform to use, we can work with you to identify the platforms used by a majority of your community and then help you set them up.

what can i have graphics made from?

You can have graphics made on anything. Just provide photos, your logo, and the information, and we will create your graphic so that is consistent with your brand.

what are the benefits of a consistent brand?

A consistent brand shows that your organization is organized and focused. It will also help your organization be more identifiable and help you as the PIO share information easier.

what do i do if i don't know how to use social media?

We don't teach Social Media classes however Chief Rob Reardon does. His class focuses on Social Media for public service organizations. You can contact him at www.robreardon.com.

how long does it take to get the graphics?

Graphics will take 2 weeks to create once we have received the material needed.

how will the graphics be delivered?

Graphics and banners are in .jpg format and can be delivered either by email or in a dropbox.

can i get something made in addition to graphics?

If you need something more than a graphic we are happy to help. We can create anything your organization may need such as print material, educational worksheets, Instagram Stories or Reels, Training material, and even Powerpoints. Just ask! We are happy to help!

how many times can i use the graphics?

The graphics are designed specifically for your organization and can be used as many times as you would like. Since the graphics are specific to the organization, they should not be used by others because that will confuse the viewer.

do i need my own photos?

Yes, you will need your own photos. Since your organization's Social Media is about what they do, it should be content that is unique to to them. Your community wants to see their organization and what makes them great.