Setting up the correct
Social Media accounts
Identify what Social Media accounts your organization should be on by asking these questions.
-
Where is your community?
-
What is the demographic of your community?
-
What are your social media goals?
-
What type of devices does your community use (smartphones, tablets, desktops, etc.)?
Create a consistent brand
A consistent brand across all your marketing channels including Social Media accounts and your website makes your organization recognizable and defined.
-
Make sure your logo is on everything.
-
Use the same font and colors on all graphics.
-
Have social media headers consistent with your brand and website.
Post Relevant content
Identify content that your community needs and post it in a timely manner. Below are some content ideas
-
Behind-the-scenes activities
-
Safety tips
-
Events & activities
-
The department history
-
Members of the department
Steps in building an impactful Social Media Strategy
Your community is on Social MediA
YOUR ORGANIZATION SHOULD BE TOO
Social media is essential tool for organizations to communicate with their communities. Approximately 72.5% of the American population is on atleast one social media platform*. So if your community is on social media shouldn't you be too?
*Data from Backlinko and Pew Research Center
If you are not sure what platform to use, we can work with you to identify the platforms used by a majority of your community and then help you set them up.
A consistent brand shows that your organization is organized and focused. It will also help your organization be more identifiable and help you as the PIO share information easier.
We don't teach Social Media classes however Chief Rob Reardon does. His class focuses on Social Media for public service organizations. You can contact him at www.robreardon.com.
You can have graphics made about anything. Just provide photos, your logo, and the information, and we will create your graphic so that is consistent with your brand.
Typical graphics for fire departments are about seasonal safety, first aid, events like open houses, fire safety, and the department such as the apparatus, members, or equipment. Whatever you department needs to communicate with your community we can create. Stay tuned in the coming months we will be releasing and online library with over 100 graphics that can be customized for your department.
Frequently Ask Questions
We know building a strong social media presence takes time. Let us help you streamline the process.
SOCIAL MEDIA MANAGEMENT
Starting $140 per month
Weekly social media management includes posting, graphics design, and analytics. Pricing depends on post frequency:
-
Social Media (4 posts per week) $260 per month
-
Social Media (3 posts per week) $200 per month
-
Social Media (2 posts per week) $140 per month
CALL VOLUME
GRAPHICS
$250 yearly
12 months of call volume graphics based on your department run numbers.
*** Photography, logo, & information provided by the Organization
Social Media Graphics
